Tips For Choosing A Merchant Services Provider For Your Website

If you want to start a business selling products online, then you need a merchant services provider so you can accept credit cards online from your website. Without a merchant services account that allows you to accept credit card payments, your online business is doomed. While physical "brick and mortar" stores can get away with only dealing in cash, if you can't accept credit cards for purchases made from your website, you will lose a good majority of your potential customers.

A good merchant services account will not only provide you with the ability to accept credit cards from your website, but will also provide you with customer support, merchant protection features, and effective tracking methods. The following tips will ensure you select the best merchant services provider to help make your website a financial success.

More Than PayPal

Many entrepreneurs think they can simply sign up for a PayPal account and only plan to accept credit cards that way from their website. By doing so, many entrepreneurs are missing a big chunk of potential customers. Some people don't like paying through PayPal and would rather just pay directly with their credit card instead of going through the PayPal process. So, having the ability to pay with a credit card through your merchant services account is a bonus. Look for a merchant services provider that offers many different payment options in addition to PayPal, including accepting all of the different types of credit cards like MasterCard, Visa, Discover, American Express, etc. This will expand your customer base, giving you more sales and more profit.

Choose An Account That Matches Your Business

You will usually have several different options when opening a merchant services account, including different types of accounts for different types of businesses. Make sure you open the right account for your business. For example, if you will sell ebooks from your website, you don't need an account featuring a pricey wireless credit card machine for swiping cards since you never meet your customers in person or handle their credit cards. You need a simple navigation link for accepting credit cards on your website and nothing else for this type of business. Alternatively, if you sell from your booth at a flea market, you need a credit card machine, as an online navigation link from your non-existing website is useless.

Look For No Sign Up Fees

When searching for a merchant services provider, look for one that does not have a sign up fee. By avoiding a sign up fee, you have more money to invest in additional add-on services that will enhance your business.

Background Check

Check out the reputation of your prospective merchant services provider, including asking for references and contacting the Better Business Bureau. A reliable merchant services provider is valuable to the success of your business.

Check The Fees

When considering several merchant services providers, compare their fees and standard services to determine which offers the best deal for you. Don't forget to look at any special fees that you may forget about, such as statement fees assessed for mailing you a monthly statement.

If you keep these simple tips in mind when choosing a merchant services provider, you are sure to find the one that will work to help your business become a financial success story.

General Articles

Merchant Services Tips

You are absolutely not allowed to only process transactions above a certain minimum or below a certain maximum value. Per regulations, if you are going to accept credit cards, you must accept them for any transaction.

You must truncate account numbers on your receipts. Each state has its own laws governing what can and can not be on the receipt. For both the Merchant’s and cardholder’s protection, the general rule of thumb is to print no more than the last four digits of the card number on the receipt.

Examine the card! There have been many cases of an expired card being presented for payment that gets a valid authorization from the processor. However, in the end the transaction is not paid to the Merchant. The Merchant is responsible for examining the card and verifying the information present on the card.

Take every measure possible to prevent duplicate transactions. Duplicate transactions will result in a credit, dispute or chargeback and all of these can add up to losing your Merchant Account.

Always get an authorization for every credit card transaction you are going to settle. Not doing so will only create headaches and lost revenue for you.

Merchants are not allowed to charge any sort of usage fee for credit card transactions to offset the cost of accepting credit cards. This was done many years ago, but has since been outlawed by the card networks. Your Discount Rate and other associated fess are simply a cost of business that you accept when you decide to accept credit cards.